Each parent can apply for one policy per child that is worth £15,000, up to a maximum of 8 children, and will last for a whole year. Parents must be aged between 18 and 66.
Post Office are not the only ones to be offering such products. Aviva has a long-standing offer of free life insurance available to parents aged between 18 and 44.
As we would for all life insurance decisions we recommend talking to an expert before taking out a policy.